Google Ads Management That Watches the Cost Per Lead
Ads buy traffic immediately. SEO earns it permanently. Most businesses need both.
Google Ads is the fastest way to find out whether a keyword actually produces customers. SEO takes months to answer that question; ads answer it in a fortnight. That makes paid search useful even for businesses whose long-term plan is organic — you learn which terms convert before committing half a year of SEO effort to them.
The trap is that Google's defaults are designed to spend your budget, not to protect it. Broad match with automated bidding on a new account will happily buy clicks for searches only loosely related to your business. Managing that properly means conversion tracking configured before a single rupee is spent, a negative keyword list that grows every week, and reporting on cost per qualified lead rather than impressions, clicks or the vague quality metrics that make a dashboard look busy.
What is included
Account setup and structure
Campaigns built around search intent and margin, with sensible ad group granularity and correct match types.
Conversion tracking
Form submissions, calls, WhatsApp clicks and purchases tracked properly, so every rupee is attributed to an outcome.
Keyword and negative management
Search term reports reviewed weekly, wasteful queries excluded and budget concentrated on terms that convert.
Ad copy and extensions
Multiple variants tested per ad group, with sitelinks, callouts, call and location extensions fully configured.
Landing page alignment
Ads pointed at pages built to convert that specific search, rather than dumping all traffic on the homepage.
Reporting and budget control
Monthly reporting on spend, leads and cost per lead, with clear recommendations on where to increase or cut.
Why it is worth doing properly
- Traffic from day one while SEO builds in the background
- Real conversion data showing which keywords deserve SEO investment
- Negative keyword discipline that stops budget leaking to irrelevant searches
- Reporting in cost per lead, the only number that decides whether ads work
Technology used
Chosen to suit the project and your team, not to pad an invoice.
From first call to launch
The same seven steps on every project, so you always know what happens next.
Discovery call
A straight conversation about what the business does, what is not working and what success looks like. No slide deck. If I am not the right fit for the project, I will say so here rather than three weeks in.
45-60 minutesWritten scope and fixed quote
You get a document listing exactly what will be built, what is excluded, the timeline in milestones and a fixed price. Nothing starts until you have read it and agreed. The scope is yours to keep either way.
2-4 daysDesign you can click
Wireframes first for structure, then visual design. For websites you approve a working page in the browser rather than a flat image, so what you sign off is genuinely what gets built.
1-2 weeksBuild in visible milestones
Development runs in two-week milestones on a staging URL you can open any time. You see progress as it happens instead of receiving a status report about work you cannot verify.
2-16 weeksTesting and your review
Cross-browser and mobile testing, speed and security checks, and a review round where your team uses the system properly and lists what needs changing before launch.
3-7 daysLaunch and handover
Deployment, analytics and Search Console setup, a walkthrough recording for your team, documentation, and full credentials handed over. You own everything, including the source code.
1-2 daysSupport after launch
A warranty period covering any bugs at no charge, then an optional maintenance plan for updates, backups, monitoring and new features. No lock-in either way.
OngoingGoogle Ads — common questions
The questions that come up on almost every enquiry, answered honestly.
How much should I budget for Google Ads?
Should I run ads or invest in SEO?
Who owns the ad account?
Can you fix an account that is spending without results?
Do you handle Meta or Instagram ads too?
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Read moreReady to start your google ads project?
Tell me what you are trying to build or fix. You will get an honest opinion, a written scope and a fixed price — with no obligation to go ahead.
Reply within one working day Fixed written quote You own the code