Technical SEO Audits, With the Fixes Actually Applied
Most audits end in a PDF. This one ends in a working site.
The standard technical SEO audit is a sixty-page document listing problems, handed to a client who then has to find a developer willing to act on it. Half the items get misunderstood, a quarter never get done, and the report is stale within a month. It is a strange way to sell a service, and it persists because most SEO consultants cannot implement what they find.
Because I build the sites, an audit here ends differently: I find the problems, explain which ones actually matter for your rankings, and then fix them. Crawl traps, orphaned pages, indexation bloat, duplicate titles, broken redirect chains, missing schema, render-blocking resources, Core Web Vitals failures — these are development problems wearing SEO clothing, and they are fixed in code rather than described in a slide.
What is included
Full crawl and indexation analysis
Every URL crawled, comparing what exists against what Google has indexed, and identifying why the gap exists.
Core Web Vitals and speed
LCP, INP and CLS measured on real page loads, with the specific code and asset changes that move them.
Site architecture and internal linking
Click depth, orphan pages, link equity distribution and a navigation structure that matches how people search.
Duplicate and thin content
Duplicate titles, descriptions and near-identical pages found and consolidated or differentiated.
Structured data implementation
Schema markup added and validated — Organization, Service, FAQ, Breadcrumb, Product and Review where applicable.
Redirects, canonicals and crawl budget
Redirect chains flattened, canonical conflicts resolved, robots and sitemap corrected so crawl budget goes to pages that matter.
Why it is worth doing properly
- Fixes applied in code, not emailed to you as a to-do list
- Problems ranked by actual ranking impact rather than by tool severity score
- Faster pages, which helps rankings and conversion at the same time
- A re-crawl afterwards proving each issue is genuinely resolved
Technology used
Chosen to suit the project and your team, not to pad an invoice.
From first call to launch
The same seven steps on every project, so you always know what happens next.
Discovery call
A straight conversation about what the business does, what is not working and what success looks like. No slide deck. If I am not the right fit for the project, I will say so here rather than three weeks in.
45-60 minutesWritten scope and fixed quote
You get a document listing exactly what will be built, what is excluded, the timeline in milestones and a fixed price. Nothing starts until you have read it and agreed. The scope is yours to keep either way.
2-4 daysDesign you can click
Wireframes first for structure, then visual design. For websites you approve a working page in the browser rather than a flat image, so what you sign off is genuinely what gets built.
1-2 weeksBuild in visible milestones
Development runs in two-week milestones on a staging URL you can open any time. You see progress as it happens instead of receiving a status report about work you cannot verify.
2-16 weeksTesting and your review
Cross-browser and mobile testing, speed and security checks, and a review round where your team uses the system properly and lists what needs changing before launch.
3-7 daysLaunch and handover
Deployment, analytics and Search Console setup, a walkthrough recording for your team, documentation, and full credentials handed over. You own everything, including the source code.
1-2 daysSupport after launch
A warranty period covering any bugs at no charge, then an optional maintenance plan for updates, backups, monitoring and new features. No lock-in either way.
OngoingTechnical SEO — common questions
The questions that come up on almost every enquiry, answered honestly.
What is the difference between this and a free SEO audit tool?
Will you work on a site you did not build?
How long before rankings improve after technical fixes?
Do you provide a report I can share internally?
Can you audit a site before I buy it?
Services that pair well with this
SEO Services
Rankings for the searches that end in an enquiry.
Read moreWebsite Speed Optimisation
Every second of load time costs you conversions you never hear about.
Read moreLocal SEO Services
The three results above everything else — that is the only local ranking that pays.
Read moreWebsite Maintenance & Support
The unglamorous work that prevents the expensive emergency.
Read moreReady to start your technical seo project?
Tell me what you are trying to build or fix. You will get an honest opinion, a written scope and a fixed price — with no obligation to go ahead.
Reply within one working day Fixed written quote You own the code